Good content is sometimes not enough, the users must reach it so they can see it's good!

Making users stay on your website

Posted: March 6th, 2009 | Author: | Filed under: To do | Tags: , , , | No Comments »

Let’s say you have a website or an online application and naturally, you want the users that get there to stay there. It’s not really the fact that the user leaves the website or how long he browses the site that interests me, but the question if he/she walks away frustrated or happy.

What does a user do when he/she get’s frustrated? User leaves, you say.

Yes and no. Yes he leaves, but not in a instance. Studies show that the user tries to get things working, he struggles a bit until he gives up and leaves. There are many ways to keep a user on your site, to make him feel ok, we’ll talk about a few of them in the future, but here’s the most important:

Make the user think he needs to stay!

How do you do that? Well, it sounds simple but it’s really not: cover one of his needs, scratch one of his itches, give him something he wants. The primary the need is, the badly the user will stick to your website and use it.

Believe me, if air would be available only on your website, you’ll have about 6-7 billion users on it every moment.

Set a primary goal for your website/application and stick to it, strip down all the nonsense that get in the way of the user and let him reach what he came for, he will come back, write about it, tell friends. This is the most common mistake the young entrepreneurs make: fill the application with lots of features, information, colors, distractions and don’t make a easy and fast path to the main goal of the user – the itch scratcher.

The rest, where do you put the register button so the user doesn’t leave until he registers… ARE DETAILS. You can have a perfectly usable and optimized interface and still an unsuccessful application. Users want to get the job done fast, easy and free if it’s possible.